Wine is a luxury item. Suppliers import it, whether that's your local branch of Sainsbury's, or your local wholesaler. We don't usually think much about where it comes from, beyond checking that it's from 'somewhere we know we like'.
Not all wines are born equal, however. Some of them come from politically contentious regions, from countries ravaged by wars, and even from countries currently in a state of war. While, in the west, we sit and enjoy a glass of wine, the people producing it may be in danger of losing their livelihoods - or their lives.
The Wine Society were kind enough to allow me free rein on this project, within reason. I immediately felt this was an excellent opportunity to move away from the stereotypical wine tasting poster styles, and attempt to make a profound point about the country of origin of the wine.
The first country that presented this opportunity was Georgia. Relationships between Georgia and Russia have long been fraught; as recently as 2008, civil war in Georgia resulted in one side being supported by Russian troops, leading to the Georgian government accusing Russia of annexing part of their country.
The poster is intented to be as striking and militaristic as possible. An official picture of Putin, with a token obscuration of his eyes, is used, along with red typography set in Helvetica, often called 'the typeface of corporations' and even 'the typeface of war'. The final touch comes in the scoring out of the word 'Russia' in favour of Georgia.